Thursday 15th November 2018 saw the MG marketing team get hyped up, psyched up and ready for some hot AI action – with a sprinkling of digital marketing, too! – at DAMconf in Zagreb. Here’s the story of the day: from the first shot of espresso to the final slide of the keynote speaker – via some interesting interviews in between!
About the conference…
Based in the heart of the Croatian capital, Zagreb, and celebrating its fifth year, DAMconf is the place where you can find the most relevant players and decision-makers of regional marketing. Marketing managers of major brands and CEOs of prominent regional companies gather to learn the latest digital trends, and most importantly… network!
Those DAM numbers…
- 750 visitors
- 42 speakers and panelists
- 20 talks and panels
Those DAM interviews…
Fresh from strutting their stuff on stage to packed audiences, we caught up with CEO and Founder of MrConnectivity James Williams and Keynote Speaker and expert in engagement Scott Gould to talk about connecting with your audience – both with and without your smartphone!
Hi gents, firstly, please could you tell us what your subject matter was for the DAMconf…
Scott: DAMconf this year was looking at the future of technology, so I came in as a provocateur to say that actually the way forward is the way backward: being more human, not more technical. And so I put my idea right out there, that in response to this increasingly ‘terminator’ view of business, we should ‘Engage Against The Machine!’ (And yes, I did play a Rage Against The Machine song to emphasise the point!).
James: I focused on the area of mobile engagement… which admittedly is rather vast! I was really investigating how organisations of any size and type can better engage with both their customers and own team members using all the mobile channels available to them – A2P SMS, Push Messaging, RCS, USSD, Email, Video etc. There are so many channels and I was helping people see the wood from the trees. Quite often the most obvious engagement methods are overlooked in the rush for something that people view as ‘sexier’. Never ignore what is right in front of you.
How did the audience react to your talk?
Scott: They clapped and cheered! But actually, getting people to become emotional about a talk is a really important way to make it memorable. I talked about how emotional stimulation helps us remember things, and that technology simply can’t do this as well as things we experience in person.
James: The audience was quite a departure from my usual one; I’m more used to speaking to Mobile Network Operators (MNOs), content Aggregators and Technology vendors, so this was refreshing.
Finally, what’s next for you both in 2019?
James: Definitely more working with Enterprises and Aggregators to shape both their own internal and external engagement strategies. I will still be working on the security and monetisation side of things with MNOs and vendors but the engagement strategy field is absolutely something that has grown on me during 2018.
Scott: I’m about to publicly release my Engagement Assessment, which helps people work out how effective their engagement activities are, and what they can do to make them more effective. Readers can access the beta version now! I’ll also be combining this with more keynote speaking at conferences, so if you’re reading and you want an engaging speaker, I’d be happy to be at your service!
Scott Gould is the author of The Shape of Engagement, and a popular speaker on how people engage with ideas, brands, companies, and each other. Click here to really ‘Get to Know’ Scott. You can also connect via his website, Facebook, Twitter or LinkedIn.
James Williams founded MrConnectivity five years ago, leveraging over 20 years’ telecommunications experience. You can connect with James via Twitter and LinkedIn. Oh, and stay tuned for our exclusive interview with James on the blog very soon!