Well, for starters, Infocv.co.uk was originally going to be an instant hire app. For example, let’s say you were at a loose end one evening and the bar over the road was short staffed. Our app would have allowed you to hop over the road and pull a few pints. Think of it as the Tinder of recruitment. We realised quite quickly this wasn’t going to work. National insurance details, ID checking and the massive volumes of data needed to make it work were the main stumbling blocks. However, people really loved the format we were presenting the candidates in; we had some recruiters conduct some undercover market research for us and hiring managers 100% preferred the InfoCV format to an ordinary Word CV.Please could you explain the role artificial intelligence plays in this service…
The thing I really love about our iCV is how quickly it’s created. Our AI instantly turns a Word, PDF or LinkedIn profile into an InfoCV. Very little input is required from the job seeker. The SEO is all AI driven too. Our members are already ranking at the top of the search engines for their prospective job titles.As a recruitment specialist, in your opinion, how important is a candidate’s CV?
A CV is your advert. Getting it right is difficult and subjective. What jumps out at one recruiter may be uninteresting to the next. Most CVs are boring and hiring managers have to read hundreds of them. Word has been around longer than Return of the Jedi! InfoCV makes the process of reading your CV much easier for the recruiter. And as the CV has been pre-filtered, it will work perfectly with clients’ ATS and CRMs. We want recruiters to be saying to candidates: ‘You sound great, can you send over your iCV?’ If we can get that to happen then everyone wins.
Video isn’t something that InfoCV provides… yet. There are two reasons for this: firstly, it makes hosting incredibly expensive when you are dealing with such large volumes of data; secondly, and most importantly, whilst the recruitment world is raving about it the candidate market isn’t quite ready to make the leap yet. The written word can be much more easily digested than a video. I often feel I’m swimming against the tide with this though so it is something we are ready to switch on but the demand has to come from job seekers.How do you ensure a candidate’s CV gets a high ranking on Google?
This is very important for us. In the current state of play a candidate’s best chance is to upload their CV to a job board. We envisage a world where recruiters can find their ideal candidate directly through Google. We make sure the key details are front and center. Google is very human in that it likes things to be found easily. If you make them easy to find Google will give you a higher ranking.What makes InfoCV so innovative?
Promoting yourself in a crowded job market is very difficult. InfoCV lets you stand out from the crowd. The number one question we get from candidates is ‘What if the recruiter wants a Word document?’ We’ve made that simple. In the bottom right corner the recruiter can download the original document if they want to.
On average people log on to Facebook 13 times a day! This is crazy! Engaging on LinkedIn is much more productive. My advice: post once a day, keep it relevant and be generous with the ‘Like’ button.MD, Job Finder, Writer… that’s a lot of different roles and skills, which are your favourites?
I’ve recently added Non-Executive Director to that list and that is definitely my favourite. I took my previous company, Oilandgasjobsearch.com, from start up to an eight figure sale. Helping new start ups, particularly Rectech companies, replicate that journey is very rewarding for me. I’m also running sales courses for start ups and small businesses. Teaching the science behind selling to people who wouldn’t have previously considered themselves capable of selling is very enjoyable. The start up / tech scene has given me so much, it is great to be able to give back.What inspired you to work in recruitment?
I fell into it completely by accident; I quit a job in advertising at the worst possible time: my wife was heavily pregnant and we had just purchased a new house. As you would expect, my wife wasn’t exactly happy! I was job hunting the old fashioned way – handing out printed CVs to prospective employers – and I found a new job the very same day. Anyway, within three years I was a Sales Director of a multinational niche job board. The pace at which the recruitment industry moves is incredible!
I’d have to go with my fire pit. My whole family work with their hands; my brother is an electrician, my dad’s a locksmith my uncles are plumbers, carpenters and roofers. You name a trade, the Rose’s have it covered! I built my fire pit from reclaimed wood and bricks. Everyone laughed when the office boy with soft hands said he was going to take it on. Since then I’ve been building all sorts.Finally, what is your one piece of advice for a job seeker who is having trouble securing an interview, let alone a new job?
Utilise your network. If you don’t have a network, build one. Don’t let misplaced pride get in the way of asking for help.